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It being a giant monster movie shot as if from a hand-held video camera. I broke the following facts about CLOVERFIELD exclusively: The title being a cover. Well, 90% of everything that’s out there now came from one source, guys. It certainly didn’t set the world on fire until people saw the trailer themselves, at which point we got flooded with e-mails asking, “What is that trailer? Why don’t you know anything about it yet?” The one thing that he should be happy about is that no one really knew what the hell CLOVERFIELD was, so they didn’t read the article when I ran it. I actually feel bad that we sort of spelled it out as completely as we did. When I wrote that story, I didn’t realize that Abrams was going to be pursuing a sort of veil of complete secrecy around the film, and I didn’t know he’d be creating a game leading up to the release. I followed up this piece with more details on June 25th, and together, those two stories became the basis of almost everything you’ve read since. That may have been the first leak on CLOVERFIELD, but he didn’t know enough to make it worthwhile. just not the one he thought he was working on.

I’ve since learned that the guy who ran that blog may well have been hired to be on an Abrams film. That story was also used to challenge the veracity of a blog that claimed to be about the production of THE DARK TOWER. On June 21st, before the first screening of TRANSFORMERS with the trailer attached, before anyone outside of Paramount had mentioned word one about the film anywhere, we broke the entire story here on the site. Now, before you say, “well, how do we know you know anything?!”, let’s take a look back at the first mention of the film here on the site. If we’re going to talk rumors about INDY 4 this morning, we’ve definitely got to spend a little time talking about CLOVERFIELD.

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